Provided the principals of Benjamin Asphalt (Carnation, WA) with a comprehensive assessment of the company’s current marketing efforts and “online presence”. Prepared a proposal outlining strategies and tactics to improve competitive positioning when compared with local and regional competitors offering similar services (e.g. asphalt repair/paving, concrete work, line striping, seal coating).
Migrated the company's Joomla-based website to WordPress with a fully-responsive "mobile-first" framework and website theme along with updated content, contact form with autoresponder, and JQuery-based project portfolio and slider (Slider Revolution by ThemePunch). Created an animated "call to action" slide on Home page for lead generation purposes to entice customer inquiries and RFQs.